The four tabs, in plain language
Your analytics split into four tabs, each answering a different question. Traffic shows how many clicks your links generated and where they came from. Performance shows how many of those clicks turned into registered orders. Earnings shows what those orders are worth to you across the payout ladder. Content shows the same numbers grouped by the custom links you created.
Each tab is a different lens on the same underlying events, not four separate data sources; a click that shows up in Traffic is the same click that eventually shows up in Performance once it either converts or ages out.
Reporting per post through custom links
The Content tab is only useful once your links carry labels. A single default campaign link mixes every post into one anonymous total; a custom link per piece of content is what lets you see which specific post actually drove clicks and orders.
If you post the same default link everywhere, do not expect the Content tab to tell you anything: it can only separate what you separated first.
Why small numbers mislead
Ten clicks converting at one order tells you almost nothing: that is a 10% rate built on a sample too small to mean anything either way. Conversion rate only becomes informative once you are comparing hundreds of clicks against each other, ideally over comparable periods.
Resist the urge to judge a new link after its first day. A quiet first 48 hours is normal, not necessarily a sign the content or the offer is wrong.
Compare periods of equal length. A single day next to a full week will always look worse, regardless of how the content actually performed.
What brands see of your numbers
The click volume and conversion rate on your own dashboard are the same numbers a brand sees on your applicant card when you apply to their campaign; nothing is hidden or recalculated differently for their view. See Getting Approved for the full picture of what an applicant card shows.
That means your own analytics are a genuine preview of how you will look to the next brand you apply to, not a private number that only you can see.
EPC as a comparison measure
Earnings per click divides your commission by your clicks over the same period, which makes it a way to compare how different campaigns actually pay for your specific traffic, not just their headline commission rate. A campaign with a lower rate but a higher EPC can genuinely outearn one with a flashier number.
Compare EPC only across the same time window and only once each campaign has enough click volume behind it; a single day of EPC on a brand-new link is not a comparison, it is noise.
Why do my clicks and the brand's numbers differ?
Review and attribution states are the usual reason: an order can be registered on your side while it is still being reviewed, excluded, or waiting out the return window on the brand's side. There is no promise that either view updates in real time, so a small gap is expected rather than a bug.
What is a good conversion rate?
It depends on your channel, your audience, and the product's price point, so there is no single benchmark that applies everywhere. Compare your own rate across campaigns and periods rather than against an outside number.
Custom Links for Creators
Label every post with its own tracked link and read the results per piece of content.
Getting Approved
What brands actually see on your application: channels, conversion data, badges, and what you can improve beforehand.
Payouts for Creators
From approved sale to money in your account: states, timing, self-billing, and boosts.